November 11, 2011

HTML elements and text

While the pagerank influents search results much lesser than few years ago, after the past post I focused my work on other important aspects for placement in search engines. The last update was done by Google at the end of Jun this year, and in that time I was in vacation, two wonderful weeks in South Africa, that I paid with the money I earned with my work on Internet. Back home, I found an electronic letter of a friend who warned me of what happened, namely that Googhi has updated toolbar pagerank. A quick browsing of my sites has given me great pleasure; the new pagerank were substantially better than previous ones. I got so far as to have 5 sites with PR5. But since the final aim is not the pagerank, I went to check my positions in search results. What a disappointment: most sites have lost many positions, in some cases going from the first to the fourth page of SERP.

Several days later I noticed that almost all the pageranks are went back to the old values. I had to say bye, bye to all of my five PR5. What the hell is going on? Perhaps those in the forum have had some light, they understand something that I can’t see. But nothing even there, only other confusion. In fact, even in the forums I found a gloomy atmosphere, cold and despair, because no one understands what happened, or do not want to reveal useful information. Hundreds of hypothesis on how to proceed, what to do, but no certainty, no confirmation on existing facts, that one approach is better than the other. At the end I was only with myself, and I have been busy comparing the first places for different keywords, trying to find out the elements, the methods to be introduced to strengthen my web. Without going to explain how and why, here are two sagacity that I am currently applying, hoping to see a positive outcome.

I remembered a conversation of some time ago with an acquaintance who insisted on the importance of the various HTML elements on the page. In fact, looking at some well-placed pages, I seem to have had some confirmation of this. So I try to introduce new html tags in my pages, such as UL, EMBED, CITE, and so on, trying to get richer the pages’ encoding. This means even more complicated for me. I personally do not like this because I believe that beauty is in simplicity, but I must try to adapt to the situation if I want to do some other nice trip, or long vacation.

Due to the content of the page, with the usual precaution to have the presence of certain keywords, I try to repeat as little as possible other words, using very much synonyms, thus having a greater linguistic diversity. I remember at school that the teacher of English always recommended to avoid repeating the same words. I made a small program in Visual Basic that does a count of words within the text and I noticed that in some cases I repeated the words that had nothing to do with my main keywords. The worst thing is that those words had the density very near to the density of my keywords. Therefore, as in finance, the diversification of coding elements, the words in the text and content of the site are very important.

I forgot! You know that the today’s date should be very lucky: there are 6 number 1 there. At least Chinese think so. Good luck to all of you.