November 30, 2018

How to achieve a good ranking on Google

Google insists on the concept of spontaneous linking. Users who have visited the site remain fascinated by the content and insert a link in their site, or blog. Nice, but there are certain types of sites that nobody wants to link. Let’s take for example those dedicated to online casinos. The competition would never think of linking a rival site. The players, to whom the site can really like, are interested in the game and do not have their own resources on the net where to link. Maybe someone mentions you from a forum, or some social media, but even this is not very likely. Therefore, if you want to survive you have to work hard. But the work must be very intelligent: Mr. G. must have impression that there are others who link you and not that you personally produce auto linking, to get more external links. The main order is to diversify as if it were done by many other people.

What does diversify mean? Reading a bit here and there and having some experiences of my own (21 years as webmaster), I will try to list some stuffs on which we must be careful. Let's start with the keywords connected to the links. If my memory is still good, the rule about keywords density was introduced at the beginning of 2012. The thought was: if many people link a site spontaneously, the title, i.e. the keyword with which it is linked, will vary. Investigating the sites that looked good and authentic, the staff of the most famous search engine in the world came to a conclusion that at most 50% (approximately) of the titles used can be equal. In that period, I have heard on my skin the introduction of this rule: my numerous sites have lost many positions on Google. The people that following development of Google’s procedures had a great reaction and they were able to quickly understand the problem and the spread of information was fast. Today I try to keep my main keyword at 40%, to have a margin of safety. If you are very close to the limit, just lose two or three links you can overcome the limit and be punished for that. The links that use the site's address as a keyword are very important. From my experience, you need to have a minimum of 5% of these titles, but I try to stay even on 10 or 15%.

Another necessary diversification is to have a certain percentage (I am inquiring about it and I do not know at this moment to express a number) of the nofollow connections, i.e. those that do not pass PageRank. This is part of the spontaneity: not having any link with nofollow, since this mode of linking is quite common in the network, puts the doubt to Google that all links are created by the same person. Be clever and simulate spontaneity, always. There are also other small tricks. I find it quite productive to link using the address as the name of the link and inserting in the code the tag "title" with the main keyword. Not always, to leave the feeling of naturalness. This is even better if you are linking with an image. In this case, I also exploit the "title" and "alt" tag of the image itself. Another trick that I apply is to use the address, where possible, with the different syntax. For example, sometimes I use “”, but sometimes I omit the slash, so I have “”.

The last thing. I have many blogs I use them to link my main sites. Not that I fight for the position but having a good one creates a bit of traffic and also gives the possibility of getting a few clicks to those places that can produce some profit. Analyzing lately some of them, I noticed that it is not enough to have the links with the keyword, but also in the pages the same keyword must be present. If not, no placement at all. This rule was introduced to avoid the unpleasant inconveniences that for some vulgar keywords comes out on the first page the site that has nothing to do with it. You will remember that several years ago, looking for certain shameless words, in the first place came the website of the American president, not much loved by his citizens. From now on, I will insert the necessary keywords in the texts I post. Indeed, in some cases I have resumed certain posts and corrected them, adding the keyword in the article so that it looks all natural. So, remember and repeat the catch-phrase: spontaneity and naturalness.

May 22, 2018

Time that passes

Organ of time
There are various theory about the sense of life. Some of them are opposing. For example, one says that life is very short and that every moment has to be exploited. In other words, there are so many things to learn, to read, to experience that staying on the beach with a drink in hand passes for the lost time. In that hour I could deepen the library system of medieval France, or learned about the reasons that caused the First world war. Being in front of the television falls into the category of lost time, with some exceptions, like documentary films. Following Big Brother is an unforgivable waste of time, because there is nothing to learn, there is nothing intelligent to see or understand. You have not produced anything! In those 3 hours you could find 2 good links for your site (if you were lucky) or write a new article for some blog, such as this. Until a few years ago I was among the supporters of this concept. A more careful reader, looking at the dates on the left, could by itself come to the conclusion that in the meantime my philosophical orientation has changed. It's been 16 months since my last appearance in this place.

The opposite doctrine to that previously exposed is that everything you do is useless, at least it becomes at some point of the events. Doing things that you do not like, that you force yourself to do, are not fun and are just the ones that can fall into the lost time category. Here we must exclude the activities necessary for bare survival. We need to earn money to guarantee the existence of our body and our soul. Unfortunately it is so and we cannot escape from the eternal condemnation. But I have reached the point that this constraint has become unimportant: I have set aside the necessary financial resources for the rest of my life and I do not desperately need to continue accumulation process. However, to be honest, this constraint of doing something useful has remained within me, for the most part. I’m grown up and educated in that mode and it is difficult to change the direction, even when you become a mature person. Now it is enough with confession and let’s try to say something on the subject of the blog.

Blogspot, where I am hosted, is part of the widely defused free services that must cover the expenses of the resources that they make available to customers and also make some profit. But how do they do it, if it's all free? Collecting users data. So many scandals have come out, and they often talk about it. These days there is a new European legislation on data protection. In my opinion it is only a smoke to mask the activities of collection and use of data. Until recently, Blogspot was desperately trying to get my mobile phone number. When I logged in, with the username and password, Blogspot informed that such action could be performed by someone else who stole the keyword from me. Therefore, for my safety, they asked me for my cell phone number to send me a verification text message attesting my personality. How much care to protect my blog. But I do not give you my number, understand! There is another fact; I simply do not own a smartphone. Never had.

In recent times they have lightened the pressure and send me an e-mail in which they give me a code that I must insert as a third element of recognition. A boring staff, but with this procedure I can go on. Here is one of the reasons why I had not been writing here for months. I did not want to give my data and for this I could not update the blog. But my patience won this "tremendous" battle and they had to give up. My small personal victory against a giant of the modern cyber age. For those who do not know, Blogspot is the property of the most popular network search machine, as well as many other things, more or less known.
With the network researcher there are problems, from my point of view. Without the PageRank, it has become a difficult job to find links and understand if these are good or not. Among other parameters, I also rely on the fact that a page is in Google's cache. If it is not inside, it is not considered by the algorithm and therefore it is useless to waste time. But for over a year I realized that it's not always like that. There are many pages out of Mr. G's memory, but they appear if you search "". This discovery surprised and confused me a lot. I tried to understand what it is and to see if the other webmasters have noticed the fact. Maybe my trials were bad, but I did not find a trace of this problem in the various forums.

I became obsessed with checking the presence of my sites in the cache, at least once every two months. But that's not enough, because I have to check also those pages that link me. A duty that never ends. I have also discovered a page of mine that is the first in SERP for a certain word, but it does not appear in the cache (search with "site:" is positive). After many investigations and a deep reflection I concluded that the pages updated a long time ago and those without having had new links in the previous months simply disappear from cache. If the site to which they belong has a certain value, however, they are traceable with "site:", otherwise they also disappear from there. I hope this information can be fruitful for some of you who read me.